Search Engine Optimisation

Our SEO Services

Keyword Research

keyword research

For new websites interested in generating free traffic from Google, keyword research is essential.

What you get

We identify low competition, high volume keywords that your customers are using. We then provide these to you in a spreadsheet ranking the value of each keyword using a formula that takes into account the equivalent cost of the keyword if paying for advertising, difficulty to rank for the keyword organically in Google and monthly search volume.

This service is a great starting point for content marketing.

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SEO Auditing

When performing an SEO audit we take into account the following SEO ranking factors:

  • Does the site works equally well on desktop devices, tablets and smartphones?
  • Are there any duplicate content issues?
  • Does the site load fast?
  • Does the site have any indexing issues?
  • Are the pages on the site well optimised?
  • Are there any potentially harmful links pointing at your website.

Essentially, this service identifies technical issues that may affect your SEO.

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What is Search Engine Optimisation?

Search engine optimisation (SEO) is the practice of generating free traffic from search engines by having your website appear on search engine results pages for search terms your customers are using to find products or services similar to yours. For example, let’s say you sell dog collars. Ideally, you would target search terms such as:

  • Best dog collar
  • Leather dog collar
  • Affordable dog collar etc.

When it comes to search engines, there’s really only one show in town and that’s Google, with over 90% market dominance. Businesses that can achieve top positions in Google generate customers free of charge. Google’s entire business model comes back to one thing: show the most relevant search results to their customers. Being the best at this is why Google are so dominant. As a result, providing Google the best result for a specific search term can be a massive win/win.

How does a Website Rank in Google

There are over 200 factors Google take into account when it comes to rank websites and the bad news is they don’t let people like you or me know what these factors are. But there is some good news. As we can reverse engineer search engine results we have a fairly good idea of what makes some websites rank well and others not so well.

Is SEO Right for Your Business?

SEO is not essential for every business. For instance, if you rely on generating customers within a specific service area e.g. your city or suburb then you really don’t need to rank highly in search engines in areas that you won’t generate customers from. If this is the case for your business, you will be better served by looking into local business marketing through Adwords or other online advertising that can be targetted to your local service area.