SEO Audit Service
SEO Audit Specialists
Looking for an SEO Audit service to help identify key technical SEO issues with your website and help get your website in front of search engine traffic?
SEO Audit Pricing
Professional technical SEO analysis of website for:
Crawlability and Website Architecture
We deliver actionable SEO Audit reports that identify the problems that are preventing your website from generating search engine traffic, presented in a simple to understand PDF report.
All SEO audits follow the steps outlined below including assessing crawlability and website architecture, on-page SEO, technical SEO considerations, HTTPS implementation, and backlink analysis.
SEO Audit Checklist
- Crawlability and Website Architecture
- On-Page SEO
- TECHNICAL SEO
- HTTPS Implementation
Crawlability and Indexing
Before identifying and targeting search terms (keywords) that potential customers might be using to find your business online it's essential that your website can be optimally crawled and indexed by major search engines such as Google.
Website architecture is not only important for your website visitors it is also an important aspect of SEO, and allows Search Engine spiders to more easily crawl, parse and index your website's content.
We identify all major technical SEO issues (60 point check) including:
- DNS Resolution
- Common server errors
- Domain History Check e.g. penalties
- Robots.txt presence and correct formatting
- XML Site map presence and correct formatting
- URL Structure
- Internal linking and redirects
- XML Sitemap
- And more
What are search engine spiders/crawlers?
Search engine spiders or crawlers are software applications that Google and other search engines use to index the internet. They crawl the internet by following links, parse the information discovered and then send this information back to the search engine which in turn indexes the information. While there are other search engines e.g. Bing, Duck Duck Go and more, we are referring to Google when discussing search engines, and Googlebot when discussing search engine crawlers as Google currently has over 92% market share and shows no signs of losing its dominance. If you are hoping to generate free traffic from the web, it’s imperative that Googlebot can crawl your website.
On-Page SEO describes optimising your page's content for better visibility in search engine results pages (Serps) and ensuring your content is highly relevant and comprehensive for search engine users.
- Removing duplicate content
- Improving low value pages e.g. thin content, low text to html ratio
- Optimising page title tags
- Optimising heading tags
- Writing high converting meta descriptions
- Correctly tagged images
- And more
Technical SEO is primarily focused on user experience (UX) e.g aspects of your website that impact on how successfully a visitor can engage with the content on your website. This takes into account checks for the following issues:
- Mobile responsiveness
- Page load speed
- Outdated technology (e.g. Flash)
All website addresses (URL's) begin with either HTTP or HTTPS. HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of HTTP (The 'S' stands for secure) and essentially means communications between the website browser and website are encrypted. Encryption is the result of installing an SSL (Secure sockets layer) certificate on your server.